How can a new golf club brand get golfers to bypass the companies that have for decades effectively harnessed star power as a way to move widgets? The challenge for these aspiring disruptor brands comes in distinguishing themselves in the marketplace without the benefit of green-grass golf course accounts and, more recently, the big retailer brands, not to mention the millions of dollars the big OEMs spend on visibility- and validation-providing contracts for elite players. By enabling golfers to buy direct, these entrepreneurial brands are rejecting the traditional way of doing business, where they would concentrate primarily on manufacturing and distributing clubs wholesale to retailers who would then mark them up for sale to golfers. Then, there's the direct-to-consumer approach, which has started to work for several golf club brands in the way it has for a host of new golf ball brands in the last five years or so. The used golf club market continues to offer tons of options for the budget-conscious, and models from the prior year or two can often be found at attractive discounts through closeouts and bargain-bin sellers.
Ben hogan irons list full#
I've had my current Titleist irons for a decade and while I like saving money as much as any frugal golfer, I know there would be plenty of value and peace of mind in sticking with them or another of the big names for my next set, too.)Īt the same time, there are more ways to avoid paying full retail than ever before. (On a personal note, I don't find current retail prices for golf clubs to be outrageous because there's a wide variety available, and even though there are golfers at every course who buy all-new clubs every year, there are also many of us who know that there is way more than a year's worth of great shots in any club, especially ones we've been fitted for. In many cases, full-retail consumers are paying more for fewer clubs. The old standard 8-club set from 3 iron to pitching wedge is largely a thing of the past as many golfers no longer carry anything longer than a 5 iron. Lately, $1,200 seems to be the new standard, and while this doesn't seem like as big a jump, keep in mind that the definition of a "set" of irons has shrunk in most cases. Several years ago, the big OEMs tended to keep the price of a set below $1,000 with rare exceptions. The price of irons has surged noticeably as well.
Not much more than a decade ago, $300 was considered a barrier price for a new driver.
0 kommentar(er)
